Book Review: The Tipping Point
Recently, I finished reading "The Tipping Point" by Malcolm Gladwell. Amazon gives an excellent synopsis of the book: "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." I didn't take me a long time to read it because it was so good! To me, it shows a new way of understanding how change occurs so quickly and unexpectedly without any knowledge of where it came from. Gladwell goes into such depth as to how ideas and behaviors sometimes increase and dispe...